Brands built to
be remembered.
Halftone is a brand and creative studio with print-craft DNA. We design identity systems, campaigns, and packaging for companies that intend to stay.
Halftone is a brand and creative studio with print-craft DNA. We design identity systems, campaigns, and packaging for companies that intend to stay.
Beautiful is the entry fee. Every engagement below moved a business number the client cared about.
Move your cursor across the index. Full case studies shared in conversation.
Four disciplines, one standard: work strong enough to carry a business for a decade.
Naming, wordmarks, type programs, color worlds, and the rules that keep them coherent from a favicon to a facade.
Structural design, materials, and finishing chosen by hand. We proof on a real press because shelves are not screens.
The idea, the words, and the pictures: campaigns built around one sharp thought that survives every format it meets.
Identities that move: brand sites, launch films, and motion systems designed with the same care as the ink.
Mara Lindqvist, Founder & ECD
Halftone began in 2014 in the back of a Brooklyn print shop, and the press habits stayed: we sketch on paper, proof everything physically, and present three directions, never thirty.
Mara spent a decade at two of the big-name identity firms before opening the studio. The team is eleven people: designers, writers, and a production lead who has touched every material we have ever specified.
The studio, 6pm · Greenpoint, Brooklyn
"Halftone gave us a brand our competitors quietly copied within the year. By then we were already somewhere else."
Dana Reeve · CEO, Pomelo Coffee
"They treated our tiny bicycle company like it was a national institution. Then the work made it feel like one."
Tom Osei · Founder, Civic Bicycle
A tight, senior process. You see the people doing the work, every week.
A week inside your business, market, and shelf. We interview customers, not just stakeholders.
Positioning and the single organizing idea, agreed in writing before any pixels or ink.
Three distinct creative directions, presented as physical objects wherever possible.
The chosen direction becomes a full system: assets, guidelines, templates, and a launch plan.
Tell us where your brand is stuck. We take on eight identity engagements a year, and we respond to every serious note within two days.
Prefer email? hello@halftone.studio
